The media is obsessed with Tiger Woods. Every day there is a new revelation regarding another affair he had, often times accompanied by the woman herself... take full advantage of her 15 minutes of fame, no matter how lurid it is. She sits there talking about how wonderful Tiger was, and how caring he was. One woman I heard interviewed claimed to not know he was even married... and then shared text messages where he told her not to call him because "there were too many people around." Tiger may have liked them busty, but apparently not very smart.
Most of what I'm reading from people regarding this entire episode just want it to be over. They want it to be over because it's distracting from more important issues that affect our daily lives. Frankly... I do as well... mostly. There are also a good number of people who want it to be over because we're delving into a person matter of his, and after all... nobody is perfect. James Wigderson makes the typical Catholic argument regarding Tiger's inherent sinfulness:
Not that it would shatter any illusions I have about Tiger. I don’t have any thoughts on him personally, but I know that man is inherently fallen in nature, prone to sin, and what is Tiger if not a man with more temptations than the rest of us?This is not to excuse his behavior, whatever it was. It’s just that I have a hard time understanding how it affects me. At most I might wonder why he cracked up a Cadillac instead of the Buick he endorses, and which car would be better for my golf swing?
There seems to be a good contingent of people who want Tiger to be left alone to deal with his sins in his own privacy with his family. I get that. Really I do. After all, just because he's a millionaire golfer doesn't mean he owes anything to the public, right? Or does it? It's important to remember that Tiger Woods made a great deal of his money (if not most of it) through endorsements for products... not winning golf tournaments. Sure, winning a major tournament isn't chump change, but promoting a Buick is worth a lot more. And realistically speaking, driving a Buick has nothing to do with driving a gold ball down the fairway. He was given an endorsement deal mostly because of his recognizable name, as well as his clean and wholesome image.
Many would say that it's only up to Buick (or any of the large number of companies he gave endorsements to) to kill their contracts with Tiger if he no longer represents the wholesome image they want to show to their customers. But what of the customers who already bought their products on Tiger's word? The entire idea behind these types of endorsements is that people put their trust (correctly or not) in that person because of his achievements. If he's such a successful golfer and family man, then if he says a product is good, they trusted him, and bought that product. I'm not saying this is smart, but it is certainly how many people think. It has been this way since before the television was even invented. Tiger took advantage of this trust people had in him, and cashed it in at the bank.
These sorts of scandals, though raunchy, and tabloidesque, do uncover important information for people. It shows that Tiger Woods is a horrible family man who cares more about getting his rocks off than he cares for his wife, and children. I look at what he has done, and see nothing but a disgusting excuse for a tiny boy who never became a man. If he can't be trusted to keep one of the most important promises he has ever made in his life (to honor his spouse, and care for his children), then how the hell can we trust him to be honest regarding something as mundane as our choice in a car? He made millions on people's trust, and now he wants to quietly slither away and lick his wounds? Part of me says... I don't think so. If you make millions on your good image, then when your good image turns out to be a sham, the people who trusted you have a right to take it right back out of you. Now the papers will make millions off of him, and he deserves every little bit.
So while part of me just wants this all to be over so we can get on to more important things, part of me also says let Tiger fall... let him fall hard... and I hope he never gets back up.
Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.