I need get from point A to point B by 3:00 PM.  Go to RideMCTS and tell me how quickly you can figure out how to do it.  If you're already familiar with the bus system... I'm sure navigating the scores of PDF schedules, route lists and system maps is easy.  But if you're not, then the barrier to entry is pretty high.  So if you're trying to convince a bunch of car drivers to start using the bus, how about start by making it easy to understand and accessible.  Might I suggest something like this.

Also, can you tell me why at any one point in time I can see 4 buses in any two blocks of Wisconsin Ave. in downtown Milwaukee?