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Tuesday, February 13, 2007
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Dear Japan,

Apparently, a Japanese pitcher (who plays for the Red Sox) appeared in a commercial in Japan for a Japanese beer, where he had the gall to drink beer.  This commercial will only air in Japan.  As a result, the Alcohol and Tobacco Tax and Trade Bureau in Washington, D.C. has decided to take punitive action.  I know the war is over and all, and we gave back control of your government to you, but just so you know, our stupid laws still apply to you:

According to Arthur Resnick, director of public and media affairs for the Alcohol and Tobacco Tax and Trade Bureau in Washington, D.C., Matsuzaka’s Asahi ad may merit punitive action.

"Our jurisdiction runs to false and misleading ads," said Resnick, who pointed to a 1995 ruling that says the bureau would consider unacceptable any ad "which depicts any individual (famous athlete or otherwise) consuming or about to consume an alcoholic beverage prior to or during an athletic activity or event," or an ad that states that drinking alcohol "will enhance athletic prowess, performance at athletic activities or events, health or conditioning."

Thought you'd like to know.  Via To the People.

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