Zogby has an interesting poll on why movie attendance is down, which will hopefully get the movie industry to stop blaming DVD piracy for lower profits:

High ticket prices (30%) and a dislike for the movie selections (30%) are the top reasons given for falling movie attendance – 13% said they don’t like the crowds in the theater. Those age 18-24 are most likely to complain about costly tickets – nearly half (46%) said high ticket prices have kept them away from the theater. Among older adults, dissatisfaction with the film selections is the main deterrent – 46% of those age 65 or older said this.

In general I'd have to agree.  A combination of higher prices and lower quality has stopped me from going as often as I used to.  The movies just aren't worth the price of admission.  I'd rather wait and rent the DVD, and not put up with the theater hassle, especially with DVD releases coming much sooner after theatrical releases than they used to.  I did find this bit at the end amusing:

The majority (63%) said they would rather have free unlimited DVD rentals with no late fees for a year than a year’s worth of free unlimited movie passes (30%).
...
DVDs again beat out movies by a wide margin when people were given the choice between 100 free DVDs of their own choosing (71%) or 100 free movie passes (24%). Women (26%) were slightly more likely than men (22%) to favor 100 free movie passes, while nearly a quarter (72%) of men and (69%) of women would choose the DVDs.

So why would women prefer movie passes, while men prefer DVDs?  Let's imagine what was going through the minds of respondents when asked the question.  I've placed what they're thinking in italics.

Pollster:  Which would you prefer.  100 free movie passes, or 100 free DVDs of your choice?
Woman:  Definitely the movie passes.  I can make my date buy me really expensive popcorn and soda, and he won't try to grope me in the theater.
Man:  Definitely the DVDs.  I won't have to buy her expensive food she won't eat, and maybe I can convince her to skip the movie and go straight to sex if we're already home.

To be honest, I'm surprised there wasn't a bigger difference in the percentages.