The headline for this study is, TV found to be a painkiller for children:

Sometimes the numbing effect of TV can be helpful. Especially if you're a kid being stuck with a needle at the hospital. Researchers confirmed the distracting power of television - something parents have long known - when they found that children watching cartoons suffered less pain from a hypodermic needle than kids not watching TV.

The question is... does my headline really seem that far fetched any more?