I think this is one of the biggest problem people have with those who want us to be more environmentally friendly.  They talk a good game, but when it comes to actually living the lifestyle they talk about, they come up short.  Take Al Gore for instance:

Graciously, Gore tells consumers how to change their lives to curb their carbon-gobbling ways: Switch to compact fluorescent light bulbs, use a clothesline, drive a hybrid, use renewable energy, dramatically cut back on consumption. Better still, responsible global citizens can follow Gore's example, because, as he readily points out in his speeches, he lives a "carbon-neutral lifestyle." But if Al Gore is the world's role model for ecology, the planet is doomed.
...
Public records reveal that as Gore lectures Americans on excessive consumption, he and his wife Tipper live in two properties: a 10,000-square-foot, 20-room, eight-bathroom home in Nashville, and a 4,000-square-foot home in Arlington, Va. (He also has a third home in Carthage, Tenn.) For someone rallying the planet to pursue a path of extreme personal sacrifice, Gore requires little from himself.

Via Ann Althouse who asks:

Do you expect him not to fly around in a private jet when he's promoting his global warming film? Do you expect him and Tipper to live in a house that's not 10,000 square feet? Well, I'm going to give him the benefit of the doubt and assume he doesn't run any air conditioning.

Damn straight I do.  If that is something that he wants to force all of us to do... and believe me... if he could he would force you to... then he better do it to.  If you can't follow your own rhetoric... then STFU.  And in case you're wondering, the author of the USA Today article, Peter Schweizer, is no relation (it's also spelled differently).