Continued progress toward gender equality is hampered by beliefs that appear to "favor" women, but actually serve to legitimize inequality between the sexes. Although affectionate in tone, benevolently sexist beliefs are patronizing, characterize women as weak, and reinforce the notion that men must provide for and protect women. Thus, even though benevolently sexist beliefs correlate with evaluatively positive views of women (e.g., as pure and warm), they also correlate with hostile sexism toward women who challenge men's power (e.g., feminists) and, in cross-national comparisons, with societal indicators of gender inequality (e.g., few women in powerful roles in business and government). Although benevolent sexism is not (historically) a new development, it is particularly difficult to combat and may be the strongest remaining bastion of sexist belief. Whereas many overtly hostile sexist attitudes, such as the idea that women are inherently less intelligent than men, have been widely rejected in American culture, benevolent sexism persists, in part, because it many women find promise of male protection and provision attractive. Additionally, benevolent sexism is strongly related to cherished cultural ideals about heterosexual romance. Thus, benevolent sexism may be particularly effective at undermining women's resistance to inequality. Exposing the hidden costs of benevolent sexism is a first step toward challenging its pernicious effects.
Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.