I'm drooling over this device. It's a new keyboard where each of the keys has an OLED display in it to show what the keys function is. That way you can change the keys to say whatever you want depending on your application.

Are you playing a flight simulator and having a hard time remembering that you press F5 to lower the landing gear? Now you can change the F5 key to say "Gear"... and then automatically change back when you start typing in Word. Do you often times switch between languages? Now your keyboard keys can switch with you. Do you use the Dvorak layout but don't like popping the keys off and rearranging them?

This is probably the single biggest innovation in the keyboard since QWERTY. Thanks to Engaget for pointing this one out.