The #1 preset on my car radio is 102.1 FM... what used to be called Rock 102.1. Like every other self respecting radio station, they had a website located at... you guessed it... rock1021.com. A couple weeks ago however they changed their marketing name to Milwaukee's Alternative Station. Thankfully however they didn't change their playlists, or I would have been pissed. I still remember when 106.9 WFMR went from Rock/Alternative to Classical a few years ago. They did it really suddenly at like 8 o'clock one night. I was driving in the car listening to Green Day or something, and the next thing I know they put on Beethoven.

With the marketing change though, they changed their web address to milwaukeesalternativestation.com. Who was the rocket scientist in their marketing department who came up with that? They've been talking it up on the radio constantly too. Go to milwaukeesalternativestation.com for this or that. It takes 5 times longer to say, and it takes a lot longer to spell out, not to mention the chance for mistyping and going to God knows what porn site when you do. Thanfully rock1021.com automatically redirects you to the new website, because there is no way I'm typing milwaukeesalternativestation.com any more.