The volume went into the same pocket of the newspaper's plastic pouch where items like CD's from America Online or soap samples often go. The Bible group paid the standard advertising rate, and its spokeswoman, Judy Billings, said it considered the 91,000 copies of the New Testament a Christmas gift to the people of Colorado Springs.
The paper received 195 positive messages about the insert and 69 negative ones and 5 people canceled subscriptions, a muted reaction compared with the response when a comic strip is pulled, Mr. Burdick noted.
But it also set off a debate about free speech, the role of newspapers and religion in the public sphere.Some Jews and Muslims said getting the New Testament with the Sunday paper felt like being proselytized in their homes. Journalism critics debated whether this was free speech or skating too close to an endorsement of a particular religion.
Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.