If you're reading this, chances are you're a man. It's not just because Wired News covers technology, the traditional domain of men. Recent surveys found that a large majority of people who read news online are male. While the gender ratio of people who read print newspapers is about 1-to-1, 60 percent to 70 percent of the people who read the websites of the same newspapers are male. For example, 61.8 percent of NYTimes.com readers are men, according to Nielsen/NetRatings, an agency that provides research and analysis on Internet users. However, the audience of the paper version of The New York Times is roughly 50-50, according to audience reports provided by the paper.1 (Wired News' male-female ratio is about 7-to-3, in line with other technology-oriented sites). In general, the number of men reading online news is 8 percent to 13 percent higher than women, according to studies by the Pew Internet & American Life Project and the Pew Research Center for the People and the Press.
I have a confession. I'm not always who or what I appear to be. Depending on my mood, I'm a 92-year-old spinster from Topeka whose hobbies include snowboarding, macramé and cryptology; the CEO of a successful high-tech firm in Bumblebutt, New York, whose company has a market capitalization of four cents; or an Alaskan mango grower. What magazines do I read? Soldier of Fortune, Modern Bride, Granta and High Times. Date of birth? Dec. 7, 1941. July 4, 1976. Jan. 1, 1901. My name? Jed Clampett, Mustang Sally or Freddy Fudbuster....Others turn to free services like BugMeNot.com and Mailinator. BugMeNot.com offers communal login names and passwords to a host of media sites, while Mailinator offers temporary, throwaway accounts to circumvent the requirement that news site visitors provide a working e-mail address to receive final login information. A few diehards refuse to view any story from a site that requires registration. They simply surf elsewhere for news. Even when people are honest, they find ways to gum up the works: "I can never remember my login information," a wire service journalist told me, "so I have several accounts for the several computers in my life. That means the Times must think it has more people reading the online version than are really out there!"
Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.